We run your Salesforce renewal end to end

Whether as your negotiation partner or a trusted advisor coaching your team behind the scenes.

You sign a contract that reflects what you actually need — at a price that reflects your real buying power.

Our Services

Line-by-line review of your Order Form and MSA. We translate uplift caps, ramps, bundles and auto-renewal clauses into plain English and benchmark every SKU against comparable EMEA deals — so you know exactly where the leverage sits.

Expertise in SELA & AELA

Salesforce SELA Advisory

Salesforce Enterprise Licence Agreements can be powerful when adoption is high, usage is clear, and the commercial model matches your roadmap.

But when they are agreed too early, too broadly, or without enough visibility, they can quickly become more expensive than a standard contract.

That is where specialist support matters.

We help organisations assess whether a SELA genuinely makes sense for their business, or whether a different structure would give them more flexibility, control, and long-term value.

Our work typically focuses on:

•Understanding current and expected product adoption
•Reviewing usage against contracted capacity
•Identifying shelfware and overcommitment risk
•Assessing whether the commercial structure matches the roadmap
•Supporting SELA renewal, restructuring, or unbundling conversations

The goal is not simply to negotiate a better agreement.

It is to make sure the agreement fits how your organisation actually uses Salesforce for now and in the future.

Agentforce & AELA Advisory

Agentforce flex credits and AI consumption models introduce a new commercial language — one that can shift spend from predictable seat-based fees to variable, usage-driven costs.

Without the right guardrails, organisations can commit to rate cards and consumption pools that look attractive in the proposal but scale faster than the business case allows.

We help procurement and finance teams evaluate whether an AELA structure fits their AI roadmap, and if so, how to contract it without surrendering long-term leverage.

Our AELA & Agentforce work covers:

•Auditing current and projected flex credit consumption
•Mapping token usage against contracted entitlement
•Benchmarking Agentforce rate cards and overage terms
•Modelling SELA vs. AELA financial scenarios
•Negotiating consumption caps, true-up protections and governance rights

The objective is the same: a contract structure that reflects real usage, protects budget predictability, and preserves your negotiating position at renewal.