We run your Salesforce renewal end to end
You sign a contract that reflects what you actually need — at a price that reflects your real buying power.
Our Services
Line-by-line review of your Order Form and MSA. We translate uplift caps, ramps, bundles and auto-renewal clauses into plain English and benchmark every SKU against comparable EMEA deals — so you know exactly where the leverage sits.
A clear-eyed view of how your licenses are actually used versus what you bought. We surface shelfware, duplicate functionality and over-provisioning with hard numbers, then turn the gap into a prioritised action list for your next renewal.
We run your Salesforce renewal end to end — across the table as your negotiation partner, or quietly coaching your team behind the scenes. You keep control; we bring the pricing intelligence, leverage and discipline of a team that does this every week.
Line-by-line review of your Order Form and MSA. We translate uplift caps, ramps, bundles and auto-renewal clauses into plain English and benchmark every SKU against comparable EMEA deals — so you know exactly where the leverage sits.
Our Products
Dioro is part of how we work. It goes through every SKU in your Salesforce org to identify exactly what license type and edition you're on, and keeps that current as Salesforce renames and reshuffles its products from underneath you.
Two things fall out of that: where you're paying for seats and features nobody's using, and whether you're even on the right licenses for how your teams work. What we do with that intelligence is the rest of the job — we turn those findings into leverage, building the strategy you need going into your next negotiation.
Expertise in SELA & AELA
Salesforce SELA Advisory
Salesforce Enterprise Licence Agreements can be powerful when adoption is high, usage is clear, and the commercial model matches your roadmap.
What we cover
We help organisations assess whether a SELA genuinely makes sense for their business, or whether a different structure would give them more flexibility, control, and long-term value.
Our work typically focuses on:
- •Understanding current and expected product adoption
- •Reviewing usage against contracted capacity
- •Identifying shelfware and overcommitment risk
- •Assessing whether the commercial structure matches the roadmap
- •Supporting SELA renewal, restructuring, or unbundling conversations
The goal is not simply to negotiate a better agreement.
It is to make sure the agreement fits how your organisation actually uses Salesforce for now and in the future.
Agentforce & AELA Advisory
Without the right guardrails, organisations can commit to rate cards and consumption pools that look attractive in the proposal but scale faster than the business case allows.
What we cover
We help procurement and finance teams evaluate whether an AELA structure fits their AI roadmap, and if so, how to contract it without surrendering long-term leverage.
Our AELA & Agentforce work covers:
- •Auditing current and projected flex credit consumption
- •Mapping token usage against contracted entitlement
- •Benchmarking Agentforce rate cards and overage terms
- •Modelling SELA vs. AELA financial scenarios
- •Negotiating consumption caps, true-up protections and governance rights
The objective is the same: a contract structure that reflects real usage, protects budget predictability, and preserves your negotiating position at renewal.
FAQ about Salesforce Advisory
What is SaaSed?
SaaSed is a specialist Salesforce procurement and commercial advisory company. We work with enterprise buyers on Salesforce renewals, contract negotiation, licensing decisions, commercial strategy and cost optimisation — with the aim of improving commercial control and removing cost that serves no purpose.
What does SaaSed's Salesforce advisory include?
We run the renewal end to end. We review every Order Form line by line, including renewal dates, auto-renewal traps, true-up clauses and SKU-level pricing. We compare what you use with what you pay for, build a negotiation strategy with a target price and alternative options, and check that the deal you negotiated is the deal you sign.
When should we start a Salesforce renewal?
Ideally 12 to 18 months before the contract end date. The earlier a company starts, the better the data quality and the better the leverage.
Can SaaSed work alongside our internal team?
Yes. We can act as your negotiation partner, or as a trusted advisor who coaches your team behind the scenes.
Does a Salesforce SELA or AELA make sense for us?
It depends. Enterprise Licence Agreements can be powerful when adoption is high, usage is clear and the commercial model matches your roadmap. When they are agreed too early, too broadly or without enough visibility, they can become more expensive than a standard contract. We help assess whether a SELA or AELA makes sense, or whether another structure gives more flexibility and control.
What is Dioro?
Dioro is SaaSed's own Salesforce analytics tool. It delivers licence and SKU audits, usage insights, benchmarking and forecasting to support renewal and negotiation decisions.
Is SaaSed independent of Salesforce?
SaaSed is independent of Salesforce: we are not a Salesforce partner or reseller. We work for the buyer, and we aim to deliver the outcome they hired us for while keeping their relationship with Salesforce intact.