About Us
Who we are.
SaaSed is a Salesforce procurement and commercial advisory company. We are a team of contract negotiators, RFP builders, and implementation tinkerers, who saw that SaaS vendors push licenses, partners collect hours, and buyers end up with shelfware.
Our specialisation is deliberately narrow: Salesforce as a vendor. That means Salesforce renewals, contract negotiation, licensing and cost optimisation, and the enterprise commercial structures behind them — including Salesforce SELA and Salesforce AELA agreements.
If you are anything like the rest of the SaaS buyers out there today, you are overpaying 17% up to 50% in licenses. That adds up to a significant amount of dollars.
Our focus is simple
To ensure your business never overpays for software licenses.
Our purpose is for you to sign contracts based on what your business needs right now — not the dream a vendor sells you for later.
By actively optimising your operational expenses, our goal is to be your go-to partner for fair tech pricing — protecting your budget so you can reinvest in your actual growth.
We typically work with procurement, finance and IT leaders at mid-to-large enterprises in EMEA that run significant Salesforce estates. Most engage us ahead of a renewal, a new enterprise agreement, a mid-term add-on or an internal review of Salesforce spend — while there is still time to change the commercial outcome.
The problems we help solve are commercial rather than technical: unclear pricing, licence mixes that no longer match how teams work, shelfware, bundled add-ons, and agreement structures that are hard to benchmark or unwind. If you want a complimentary review of your Salesforce contract, that is where we start.
Co-Founder and CEO
Angela Lai
Angela Lai is a strategy‑led founder who builds scalable, commercially intelligent systems—turning SaaS negotiations, operations, and vendor management into predictable, high‑leverage engines for growth. She runs her business with a blend of analytical discipline and creative execution, aligning people, processes, and commercial strategy so the company can move fast without losing clarity or control.
CO-FOUNDER AND SALESFORCE EXPERT
Anders Gustafsson
16+ years of experience in B2B SaaS sales, working in both scale-up and enterprise matrix-style organisations with multi-product KPIs. Spent 8 years working for Salesforce before starting SaaSed, where he worked as an individual contributor and in second-line management. Held various leadership roles in Asia and Northern Europe.
Our Core Value
We prioritize long-term relationship over short-term gains.
2-1 model
2% of equity.
1% of our time.
Inspired by Patagonia's 1% for the Planet and Salesforce's 1-1-1 model, we have adapted a similar pledge. We pledge 2% of our equity and 1% of our time to doing a small part to help the world be a better, sustainable place.
The Salesforce economy
Happy to be part of the Salesforce economy.
The Salesforce platform is truly the best platform out there for any enterprise that wants to go above and beyond — and it shows in their results. Last year Salesforce grew 34% YoY in EMEA alone with $6B out of $25B coming from this region. Research shows that by 2026 the Salesforce economy will generate $1.6 trillion in business revenue and more than 9 million jobs.
Contact Us.
Get additional negotiation help and make sure you spend your budget right. We'll get back to you within 24h.