About Us
Who we are.
SaaSed is a specialist Salesforce procurement and commercial advisory company. We work with enterprise buyers on Salesforce renewals, contract negotiation, licensing decisions, commercial strategy and cost optimisation — with the aim of improving commercial control and removing cost that serves no purpose.
01
Salesforce only
Our specialisation is deliberately narrow: Salesforce as a vendor.
02
Independent of Salesforce
Not a Salesforce partner or reseller. We work for the buyer.
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Built for enterprise buyers
Procurement, finance and IT leaders at mid-to-large enterprises in EMEA.
If you are anything like the rest of the SaaS buyers out there today, you are overpaying 17% up to 50% in licenses. That adds up to a significant amount of dollars.
Meet our Leadership Team
Angela Lai
Co-Founder & CEO
Strategy-led founder in SaaS negotiations, operations and vendor management.
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Angela Lai is a strategy‑led founder who builds scalable, commercially intelligent systems—turning SaaS negotiations, operations, and vendor management into predictable, high‑leverage engines for growth. She runs her business with a blend of analytical discipline and creative execution, aligning people, processes, and commercial strategy so the company can move fast without losing clarity or control.
Anders Gustafsson
Co-Founder & Salesforce Expert
8 years inside Salesforce. 16+ years in B2B SaaS sales.
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16+ years of experience in B2B SaaS sales, working in both scale-up and enterprise matrix-style organisations with multi-product KPIs. Spent 8 years working for Salesforce before starting SaaSed, where he worked as an individual contributor and in second-line management. Held various leadership roles in Asia and Northern Europe.
Our core value
We prioritize long-term relationship over short-term gains.
2-1 model
2% of equity.
1% of our time.
Inspired by Patagonia's 1% for the Planet and Salesforce's 1-1-1 model, we have adapted a similar pledge. We pledge 2% of our equity and 1% of our time to doing a small part to help the world be a better, sustainable place.
FAQ about SaaSed
Is SaaSed independent of Salesforce?
SaaSed is independent of Salesforce: we are not a Salesforce partner or reseller. We work for the buyer, and we aim to deliver the outcome they hired us for while keeping their relationship with Salesforce intact.
What does SaaSed specialise in?
Our specialisation is deliberately narrow: Salesforce as a vendor. That means Salesforce renewals, contract negotiation, licensing and cost optimisation, and the enterprise commercial structures behind them, including Salesforce SELA and Salesforce AELA agreements.
Who does SaaSed work with?
We typically work with procurement, finance and IT leaders at mid-to-large enterprises in EMEA that run significant Salesforce estates. Most engage us ahead of a renewal, a new enterprise agreement, a mid-term add-on or an internal review of Salesforce spend, while there is still time to change the commercial outcome.
What problems does SaaSed help solve?
The problems we help solve are commercial rather than technical: unclear pricing, licence mixes that no longer match how teams work, shelfware, bundled add-ons, and agreement structures that are hard to benchmark or unwind. If you want a complimentary review of your Salesforce contract, that is where we start.
Why does SaaSed exist?
Our purpose is for you to sign contracts based on what your business needs right now, not the dream a vendor sells you for later. By actively optimising your operational expenses, our goal is to be your go-to partner for fair tech pricing, protecting your budget so you can reinvest in your actual growth.
Who is behind SaaSed?
We are a team of contract negotiators, RFP builders, and implementation tinkerers, who saw that SaaS vendors push licenses, partners collect hours, and buyers end up with shelfware.
Contact Us.
Get additional negotiation help and make sure you spend your budget right. We'll get back to you within 24h.