Featured case study

PHMG × SaaSed

How PHMG eliminated a proposed renewal uplift and rebuilt a fair, future-proof Salesforce contract.

The challenge

Years of platform drift, governance gaps, and a proposed renewal uplift that no longer reflected actual usage or business value.

The approach

An independent commercial review backed by £1B+ in analysed renewal benchmarks — discovery, market positioning, and direct negotiation with Salesforce.

"SaaSed helped bring structure and clarity to a renewal that had grown increasingly complex. The process was disciplined, data-driven, and delivered a stronger long-term commercial position than we expected."
Matthew Toynton · CFO, PHMG

The outcome

19%

Total cost reduction while growing 18% in sales capacity

Removed

Legacy add-ons and unused licenses stripped out

Expanded

Sales & Service Cloud capacity on fair terms

Lower baseline

Materially reduced long-term cost foundation

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