Inside Salesforce: Roadmap, Renewals & Investment Decisions
A live 20-minute Q&A for CIOs, CFOs and Procurement Leaders.
Wednesday, 1st of July · 13:00–13:20 EET
Your exclusive invitation
Anders Gustafsson, former Salesforce leader and SaaSed co-founder, is hosting a live 20-minute Q&A focused on the questions organisations are already discussing internally around Salesforce roadmap, renewals and investment decisions.
01 · Context
Why This Session is Valuable for You
As Agentforce London approaches, Anders will share fresh observations and perspectives from the event, helping organisations understand what recent developments may mean for their roadmap, investments and future renewals.
Salesforce continues to evolve rapidly. New products, AI initiatives, platform investments and commercial changes are creating new opportunities, new uncertainties and new decisions for leadership teams.
This session is an opportunity to bring your questions, hear different perspectives and discuss what these developments could mean for your organisation.
Whether you're evaluating new Salesforce investments, planning your roadmap, thinking about future renewals or simply trying to understand Salesforce's direction, this session is for you.
SaaSed helped bring structure and clarity to a renewal that had grown increasingly complex. The process was disciplined, data-driven, and delivered a stronger long-term commercial position than we expected.
Agenda Preview
Topics We Will Cover Include
- Agentforce
- Data Cloud
- Salesforce Roadmap
- AI Initiatives
- Renewal Strategy
- Commercial Trends
- Platform Investment Decisions
02 · Countermeasures
Strategic Countermeasures – Leveling the Playing Field
1. The "single point of contact" rule
Salesforce often employs a "divide and conquer" strategy, reaching out to different stakeholders (IT, Finance, Marketing) simultaneously.
The risk: Different internal teams may inadvertently leak information or express urgency that weakens your negotiation leverage.
The fix: Channel all communications through a single point of contact. This ensures a unified front and prevents Salesforce from exploiting internal silos.
2. Beware the bundling trap
A common tactic is offering deep unit price discounts in exchange for bundling new, "exciting" products.
The reality: If you aren't ready to implement these extra products immediately, they become a sunk cost. A "great deal" on paper is a loss if the ROI doesn't materialize.
Strategic move: Align product additions strictly with your operational capacity, not with the AE's quarterly incentives.
3. The power of the "compelling event"
Salesforce uses their quarterly and fiscal year-ends to drive urgency. You can flip this.
Leverage: Use their internal deadlines to structure your deal. An AE who has committed a deal to their manager is often more flexible in the final hours to ensure the "ink is on the paper."
4. Navigating the professional gap
There is a natural asymmetry in these negotiations. Salesforce deals with these contracts thousands of times a day; most companies do it once every few years.
The insider edge: This is where the complexity "tax" is most expensive. Navigating 1,000+ SKUs and shifting product names requires more than just a roadmap — it requires deep market intelligence.
Expertise as an asset: Recognizing when the complexity exceeds internal resources is a strategic decision. Engaging a specialized procurement partner ensures you aren't just reacting to Salesforce's playbook, but rewriting the terms to favor your organization's long-term ROI.
02 · Reserve
Reserve your spot today.
Join the live Q&A and walk into your next Salesforce conversation with clarity and confidence.
When · Wednesday, 1st of July · 13:00–13:20 EET
Format · Live 20-min Q&A (online)
Host · Anders Gustafsson, SaaSed co-founder