About Us

Who we are

We are a team of contract negotiators, RFP builders, implementation tinkerers, who saw that SaaS vendors push licenses, Partners collect hours, and buyers end up with shelfware.

If you are anything like the rest of the SaaS buyers out there today, you are overpaying 17% up to 50% in licenses. That adds up to a significant amount of dollars and we are here to help you reduce that cost.

Anders Gustafsson

12+ years experience in B2B SAAS sales, working in both scale-up and enterprise matrix-style organisations with multi-product KPIs. Held various leadership roles in Asia and Northern Europe.

Our Core Values

Why choose SaaSed?

We have in-depth, hands-on, real-life, born-in-the-cloud experience, and are the only procurement team in EMEA focusing on Salesforce negotiations.

Our consultants consist of both current and former Salesforce employees on all levels in their organization. We have Salesforce engineers and program managers to help verify that your roadmap is realistic, making sure that you don’t end up paying too much too soon.

Software as a Service has just been around for a bit over 20 years. We saw that the procurement departments and buyers of SaaS tools did not ask the right questions to their SaaS vendors, and at the same time, SaaS is growing significantly every year. If you are anything like the rest of the SaaS buyers out there today, you are paying 17% up to 50% too much in licenses. That adds up to a significant amount of dollars and we saw a gap in the market where we could help. So we started SaaSed.

2-1 Model

Inspired by Patagonia’s 1% for the planet and Salesforce’s 1-1-1 model we have adapted a similar pledge. We pledge 2% of our equity and 1% of our time to doing a small part to help the world be a better, sustainable, place.

Happy to be a part of the Salesforce Economy

The Salesforce platform is truly the best platform out there for any enterprise that wants to go above and beyond. And it shows in their results. Last year Salesforce grew 34% YOY in EMEA alone with $6B out of $25B coming from this region. Research shows that by 2026 the Salesforce Economy will generate $1.6 Trillion in business revenue, and more than 9 million jobs.

Reach out now

Get additional negotiation help and make sure you spend your budget right.
We will get back to you within 24h.

SaaSed